With the holiday shopping season fast approaching, we will likely be doing some comparison shopping. Which brand of smart phone, TV or whatever will you buy? Which retailer will get your business? How often do we let our research guide us, and how often do we just go with our faves?
- Jet Blue
Why were these our faves? Answers include “I feel smart,” “quality,” and “cutting edge” (Apple). Or, “convenience” and “detailed product info” (Amazon). Or, “convenience” and “low prices” (Walmart.)
Funny thing, those brands that are our favorites can also simultaneously be our LEAST favorites. No names, but a trait like “Cutting Edge” can also be interpreted as “Arrogant.”
You’ll find more insights at the original articles (like, here and here), so check ‘em out! So, what are YOUR favorite brands? And why? Do you always go with your fave, or do you comparison shop? Let us know over at the MindField Online Facebook page, and have a great weekend!