For a holiday that never seems to happen at the same time twice (April 20 in 2014, April 5 in 2015, March 27 this year), we never miss the opportunity to celebrate Easter. Thankfully the ten million Easter commercials on TV are there to help us out!
Speaking of which, how about that Cadbury Egg commercial, the one where all the different animals are trying out to be the Easter Bunny? How old is that ad now? Old enough to vote? Still, a classic. Other standouts include the Payless Shoes ad, because my wife keeps pointing out that she almost bought those leather wedges!! Also, the Walmart ad where the young couple can’t make it to dinner because they just had a baby, so they Skype in and make grandma cry. That would be a perfect ad if it didn’t have the little boy who is… maybe not so good… as the toddler on Modern Family. There, I said it.
Anyway, how will we be spending our hard-earned cash this Easter? Here are the numbers!
- $17.3 Billion: Total Easter spending. (Up nearly a Bill from last year)
- $146: Average Americans will spend on Easter (up $6)
- Percentage of people celebrating Easter: 80%
- Total spending in the US: $17.3 billion
- Spending per person: $146 (highest in 13 years!)
- Easter spending growth since 2005: 70%
- Total spent on Easter flowers: $1.2 billion (up $100M from 2015)
- Average amount spent on Easter flowers: $31.66
- Biggest spenders: Age 25-34
- $5.5 billion spent on food
- $3 billion spent on clothing
- $2.7 billion spent on gifts
- 57 million Easter cards will be sold
- 83% of adults will buy or make an Easter basket for their kids
- 81% will steal candy from that basket!
Well, that’s the tale of the (register) tape for this year. While we’re at it, let’s not forget that Easter is a very important religious holiday for many millions of folks. However you spend it, we hope it’s GREAT. Happy Easter from MindField Online! Share your weekend plans with us over at the MindField Online Facebook page!
Sources: Natl Retail Federation, StatisticsBrain.com, Forbes, National Retail Federation, About Flowers, Fundivo, Fortune
Favorite Easter memory: I was about five, and it snowed 6 inches the night before Easter (Ohio, y’all!) I came downstairs Easter morning and my father said, “Look outside!” I did, and I saw giant bunny prints in the snow leading from the street to the house. I was thrilled. It took me YEARS to realize that it had been my dad in his size-13 construction boots, heels-in/toes-out, who had made the footprints. By then, I was 19, and hadn’t been into Easter baskets for over a year.
Simple pleasures, right? And I wonder if that has been lost. That commercial on now – is it Sears? Where the kids run downstairs on Easter morning to find TWO BRAND-NEW BIKES!!! Bikes? I was lucky to get a hollow chocolate bunny! Kids these days…
As Americans, we do holidays big, even when (especially when) we can’t afford it. So let’s take a look at Easter Spending by the Numbers 2015!
- $16.4 Billion: Total Easter spending. (Up half a Bill from last year)
- $140: Average Americans will spend on Easter (up $3)
- 86%: Will have a special dinner, and spend $5 Billion, or $62 per household
- 87% will buy candy, and spend $2 Billion, or $28 per household
- $2.4 Billion: Spent on gifts, or $47 per household
- $1 Billion: Spent on Flowers, or $32 per household
- $1 Billion: Spent on decorations, or $28 per household
- $700MM: Spent on cards, or $17 per household
- $61.00: Spent on Easter clothes per household
Well, that’s the tale of the (register) tape for this year. While we’re at it, let’s not forget that Easter (and Passover!) is a very important religious holiday for many millions of folks. However you spend it, at church, temple, with family or friends, we hope it’s GREAT. Happy Easter and Chag Sameach from MindField Online! Share your weekend plans with us over at our Facebook page!
Sources: Natl Retail Federation, StatisticsBrain.com, Forbes
Easter is upon us, and you’ve either spent a bunch of money already or you are about to. Statistics say that we will spend about $140 this year. Coincidentally, about the same amount we spend on Valentine’s Day.
The biggest expense is Easter candy, which almost 90 percent of celebrants will buy, and Easter dinner was a close second with nearly 86 percent of shoppers planning a special meal. Other items shoppers planned to buy included Easter dresses or outfits, gifts, decorations and flowers. GoBankingRates.com
So, with all that spending, where are the deals? We meant to tour around the web and found you a bunch of deals, but this single article has done that work for you, including deals at Target, Walmart, JCPenney, Kohl’s, Dress Barn and a bunch more. So, go there!
Finally, yes, there is a real, sober, serious meaning behind the Easter holiday that has nothing to do with chocolate bunnies and marshmallow peeps. To those who celebrate it, MindField Online wishes you a Happy Easter full of family and fellowship!