Tag Archives: earn cash and prizes

The Mobile Commerce Generation Gap

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It seems that the younger you are, the more comfortable you are with using your mobile phone for purchases and banking.

Last week we wrote about mobile phone banking and asked for your thoughts. Some folks were all for it. Some were for it but with some reservations. And some were dead set agin’ it, by gar!

We didn’t ask for demographics but, in light of a new survey, it would be interesting to know the ages of the MindField Online members who were for or against. Cnet.com recently reported on a survey done by MasterCard that found that the younger you are, the more comfortable you are with mobile commerce. Here are some stats:

  • 65% of 18-to-34’s said they’d feel more naked without their phones than their wallets, compared 34% of the over-35 crowd.
  • 51% of men vs. 40% of women feel comfortable making a payment using a mobile phone.
  • Most telling: 63% of 18-34’s would feel comfortable using their mobile phones to make purchases, vs. only 37% of those over 35.

So, we’ll ask the question another way: Do you see a difference in attitudes about mobile commerce between you and your parents? You and your kids? You and your spouse? Let us know!

Banking on the Go?

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We have been talking lately about using mobile devices for various retail purposes: shopping, comparing, coupons, etc. But do you use your mobile device for banking?

Well, it’s catching on!

According to a recent article on MobileMarketer.com:

…adoption of mobile banking among U.S. adults has more than doubled in the past two years to reach 16 percent in the fourth quarter of 2010… mobile banking will grow by an average of 20 percent per year over the next five years to reach 50 million U.S. adults by 2015.

So, how are we using mobile banking? So far, it seems mostly for informational purposes:

  • 70% use mobile banking to check their account balances
  • 33% use it to view their statements

BUT… using mobile banking for the purpose of actual, you know, BANKING is starting to catch on as well, with 30% using it to transfer money between accounts, and 27% using it to pay bills.

So, how about you? Do you use your phone for banking? What do you like about it? Do you think it’s “safe?” Let us know!

Marketing Goes Mobile

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Do you engage in m-marketing? No, I didn’t stutter. It stands for mobile marketing, and you likely are engaging in it more often than you think – and enjoying fewer of its benefits than you could be. Intrigued? Read on…

According to an article at AllThingsDigital.com:

 With the age of the PC declared officially over–smartphones outsold PCs for the first time in 4Q 2010–American retailers are all asking the same question: When will the m-commerce tipping point arrive? The answer is, it’s happening now. But to emerge as true mobile commerce winners, smart marketers will still need to overcome numerous barriers to mass consumer adoption.

Those barriers include a basic ignorance of what m-marketing is all about. It’s more than just purchasing online, it’s the whole shopping experience: searching, reading ads, comparing, downloading coupons, and so on. There are vendors at every step of the way trying to make the process easier for you (and make a buck, naturally.)

Technology is also a question mark. Many people think you need a full-blown touch screen iPhone to do this stuff, and that’s not the case. Second is cost: people assume that they can’t afford the data plan that this requires. Today, the wireless companies are at war with each other, and those costs are coming down.

So, what do you think?  How much of this process do you take part in? Are you finding that it improves your shopping experience? Are you burning up minutes in your data plan? Let us know – but no brand names, please!

A Word from the Panel

Once again, we have updated our collection of positive Facebook fan comments page here at the blog. We call it Panelist Reviews. After seven months, and more than 7700 Facebook fans, it’s really gratifying to see the nice words keep coming. So THANKS! Check ’em out here!

Smartphones for Smart Shoppers

There’s a reason why search companies, advertisers, payment processors and local merchants are so interested in smartphones. It’s because they’re turning out to be powerful and popular tools for people looking to search locally, act quickly and improve their shopping experience.

That’s the setup for a recent article at GigaOm.com. A recent survey of over 5,000 smartphone users* turned up some interesting statistics on these three points, Searching Locally, Acting Quickly, and Improving the Shopping Experience:

  • 95% of smartphone users have searched for local retailer info
  • 88% act on that info within one day
  • 77% visited search engines to get their info
  • 79% use their phone while in the store
  • 75% use their phones in the store to make their purchases

Think about that last one… you’re in the store browsing the selection of, let’s say, vacuum cleaners. You are visiting some online consumer site that compares all the models in front of you. Then, you skip the checkout line altogether and make your purchase online!

Confused by all of this “digital online window shopping?”  You aren’t alone. Everybody from Google to Wal-Mart to Sally’s Cat Toy Emporium is trying to get a handle on this new way of shopping! All we can say is Stay Tuned!

* Including many MindField Online panelists…so, while we would love to hear your thoughts on online shopping, please don’t talk specifically about the survey!

There’s an App for That!

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Once upon a time (like, two years ago!) “apps” were the fried mozzarella sticks you ate while you were waiting for your dinner at Friday’s.  Well, no more. Today apps (for application software) are the hot convenience item, thanks to the explosion of smartphones.  Personally, your humble author has music, movies, maps, job search, games and weather apps clogging up his smartphone – but there are a million more out there.  As the popular tagline  goes, whatever you need to make your daily life a little more convenient – “there’s an app for that!”

According to mobile app developer ShoutEm.com…

  • 5 billion apps were downloaded in 2010. By 2013, it will be over 20 billion!
  • The average smartphone user spends over 11 hours a month using apps.
  • iPhone and Android owners use an average of 15 apps
  • Blackberry owners use an average of 8 apps
  • The top categories of mobile apps include social networking (Facebook, etc.) with 60 million users and maps with 40 million users.
  • The highest rated apps are Angry Birds (game) and Google Maps. Seriously, do you know any Angry Birds addicts? They are CONSUMED!

What do you think? Are you an app freak? Which ones are your favorites? Which ones are a waste of time? Anyway, for more fun app facts, and a look at future trends, check out ShoutEm’s infographic here.

New and Improved Survey Invitations!

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UPDATE! A happy MindField Online panelist has given a thumbs-up to the new email invitation. Check it out at the bottom of the post!

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Original post:

Hey gang: MindField Online has refreshed and re-formatted our email survey invitations! This cleaner, more concise invitation emphasizes the information you ARE interested in, without making you wade through the information you usually skip over anyway!

So, here’s a sneak peek at the top section of the new invitation, along with some explanations of the new look:

A: Right off the bat, this is your quick participation link to the survey. Just click and you’re on your way!

B: No guessing about your time commitment… here’s a quick estimate! If you qualify and complete, this is how long we expect the survey to take using standard systems.

C: How much money? THIS much money!

D: Your cashout progress. If you need $5 to cashout, and you have a balance of $4…that’s 80%!

We hope you like the new invitation, and find it informative and easy to use. If you have suggestions for further improvements, let us know!

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We just received an early review on the new email format! Jim in California says:

“…it is absolutely excellent!   Giving real time member status info is a great feature, as is the layout of info describing the study available and the “what’s new” corner.  Moreover, being able to reply directly to the email, as I am now doing, simplifies communication by 100%.  Others require having to login and hunt around for particular page where any inquiry must be entered.  Thank you for all of that.”

Thanks Jim – we think the rest of the MindField Online family will like it, too!

Take the MindField Online Nickel Tour!

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Over at the MindField Online Facebook page, we commonly hear, “I’m new—how does this whole thing work?”  That’s a pretty broad question, so we usually answer, “There’s plenty of info to be found at our website, www.mindfieldonline.com -check it out!”

But exactly what you will find has been a mystery, wrapped in a riddle, wrapped in an internet – until now!  So, keep your hands and feet inside the tram as we take an informative, exciting (but mostly informative) tour of the MindField Online Internet Panels website!

Home Page

What kinds of people make good MindField Online Internet Panels members? Awesome people, for sure, but for more specifics, click HERE.

How it Works

Would you like a simple, easy to understand explanation of how the whole MindField Online thing works? Sure you would. Here’s THIS instead!

IQD

Other than farm fresh ingredients, what steps does MindField Online Internet Panels take to ensure the quality of our data? Find out HERE.

FAQ

Check out the answers to some frequently asked questions HERE. Then, take a moment to realize “So THAT’S what FAQ stands for!”

About

Because corporate histories are so darn exciting, click HERE to learn more about MindField Online and parent company McMillion Research.

Register

Want to find out more about becoming a panelist for MindField Online Internet Panels? HERE is the place to find it!

Privacy

Concerned about your privacy online? Hey who isn’t? Check out all the ways MindField Online goes about protecting your personal info HERE.

Sweepstakes

SWEEPSTAKES! Who is eligible? How do you enter? What are the rules? What’s all that fine print say?

And that brings us back to the lobby. We hope you have enjoyed your tour of the MindField Online Internet Panels website! Thanks for your attention. Please exit through the giftshop…

Meet the Panelists: Molly

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Molly

Molly lives in Florida and has been a member of MindField Online since 2004. As she puts it: “It’s been a great experience. I love completing MindField surveys and, over the years, I have been able to voice my opinion and thoughts about all kinds of products!  It’s exciting – almost like being in on a big secret!”

Molly is a stay-at-home wife with a disability that keeps her from working and driving. But she’s no shut-in – she’s fully wired and web-savvy! She’s got the time and a real enthusiasm for surveys.  And she LOVES to hear the UPS truck rumbling down her street bringing the latest test product from MindField Online!

What does Molly like about MindField Online? Obviously, she likes qualifying. And when she doesn’t, “it’s disappointing, but I know that I will be entered into a sweepstakes nonetheless for my time and effort. It’s never a waste of time!”

As for compensation, she likes MindField’s low payout threshold. “But I like to let my account build into a nice fat check. And the checks ALWAYS come, very promptly and without fail.”

Molly was also excited to learn that MindField Online had started a blog and Facebook page, and “friended” us right away. This automatically registered her for our December Apple drawing, and led to a big Christmas surprise: winning an iPhone 3G! “I was shocked! It took years, but I FINALLY won one of the famous MindField Online sweepstakes! ALL of my friends and family are envious!”

Well, thanks for your years of loyalty, Molly – and your incredible enthusiasm. Enjoy your iPhone, and keep spreading the word about MindField Online Internet Panels!

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Hey folks, do YOU have a fun MindField Online story like Molly’s? Leave us a note in the comment section below!

A Senior Survey Moment…

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From time to time we like to answer some common questions we receive at the MindField Online Facebook page. This time, we will try to answer the question, “Am I getting fewer online survey invitations as I get older?”

In general, makers of consumer products are trying to reach specific audiences. Think about the commercials you see on TV. Who are they aimed at? VERY generally speaking, you tend to see:

  • Cars, beer and electronics for the fellows.
  • Fashion and beauty for young women.
  • Groceries, cleaning products, and childcare for moms.
  • Insurance, health products and pharmaceuticals for older folks.

So, as an older MindField Online member, you are far more likely to survey a term life insurance product than you are the latest smart phone.

On the other hand, there are products that EVERYBODY uses.  Whatever our income, we all drink a certain famous soda pop from time to time. We all use bathroom tissue. We all have to fill up the gas tank.

And whatever our gender, race, income level, education, etc., we each represent a certain percentage of the population. For instance, seniors 65 and older make up about 12% of the general population.  So, even on a very general product, our clients might (but not always) request that we limit seniors to 12% of the survey invitations. Bottom line, there ARE fewer opportunities as we get older, because there are increasingly fewer of us. That’s not MindField, that’s statistics. But we still try to steer as many invitations to you as we can.

Another consideration is timing. We try to rotate our invitations using a number of internal algorithms (that’s fancy computer talk) to give all members an equal chance to participate. So, if our clients are looking for a certain number people like you, but you wait two or three days to respond to the invitation, we may fill our quota and you will miss out.

So, even if this wasn’t the answer you were hoping for, we hope that it helps you understand the invitation process a little better.

Next time, we will look at a HOT topic: “Why do I get invitations, begin the survey, and then get kicked out in the middle?”