Did you receive or give gift cards this holiday season? I was mostly a Giver this year, and mostly for clients. I gave out six 10-dollar iTunes gift cards, two $25 Regal Cinemas, and a $25 Red Lobster. For family, an Olive Garden for mom, and a Sears for my nephew the electrician.
So, while some folks think they are an incredible convenience, and others think they are incredibly impersonal, gift cards are here to stay, and growing in their use.
The retail federation conducted a consumer survey in October and found that 62 percent of shoppers said they would like to receive a gift card, making gift cards the most requested gift item eight years in a row. The average shopper buying gift cards will spend $173, up from $163 last year, the NRF said. Dayton Daily News
Also helping the cause, new rules that make gift cards last longer before expiring. That alone has accounted for the dollar amount of cards going unused from $8 billion down to 1 billion!
So, what are the best ways to get the most out of the gift cards you have received? What can you do if you have a problem using them? Read this article to find out!
How about you? Did you give or receive? Are you using gift cards more or less often these days? Are they convenient or too impersonal? Let us know at the MindField Online Facebook page!