I knew online purchasing was a big deal, but I didn’t know it was THIS big:
Online customers are becoming important to most businesses. For example, in a recent Nielson Global Survey more than 85 percent of the world’s online population has already used the Internet to make purchases. SmallBizTrends.com
Since the hardest part of getting people to accept a trend is getting them to try it for the first time, I’d say online shopping has conquered 85% of the world!
This article I point to is a little inside baseball – online marketers talking to other online marketers – telling each other about OUR online buying habits. Who says we can’t peek inside?
Guys and Girls:
- Both tend to purchase from desktops (M 87%, W 82%)
- Both tend to purchase from home (M 81, W 84)
- Marketers study the number of “abandoned” shopping carts on retail sites. You were shopping and wandered off somehow. They blame cookies. If you have never understood what exactly cookies do, it’s this. They follow you, create a distraction, and try to lure you back to their site.
A Multi-screen experience:
- “65 percent of purchases begin on a smartphone, while 25 percent begin on a laptop and 11 percent start on a tablet.” Ending, as we said, at home and on your desktop about 90% of the time. For me this is true because I will only give out my credit card on wired cable, never wi-fi.
Anyway, those are the highlights. You can read more at the original piece.
How about you? Do these traits sound familiar? What kind of online shopping do you enjoy? What BUGS you about it? Let us know over at the MindField Online Facebook page, and have a great weekend!