You may be hearing from friends and family about “social media fatigue.” It’s a vague term, but I think it has a few causes. First, the technology; it’s hard to keep up with the latest and greatest platform. It used to be just MySpace and Twitter, now there are a million of them. Second, human nature. I don’t know why, but people seem to bare their deepest selves, from the sugary-sweet (I know a girl who posts “I love my husband!!!” EVERY SINGLE DAY) …to the inane (“hit LIKE and we can end poverty!”) Finally, corporate intrusion: about half of my Facebook news feed these days consists of advertisements!

It’s enough to make you want to log off permanently. But wait…

Consumers say they’re tired of receiving useless information through the latest and greatest social network and wary of giving up their personal data. But here’s one good reason you shouldn’t delete your social media accounts just yet: Companies are paying close attention to what you say. Closer than you can imagine. Mint.com consumer Blog

Because it’s SO public and SO immediate, companies are doing everything they can to keep up with social media. A complaint that used to sit for days in the email IN box is addressed tout-suite (that means NOW) on a Facebook page.

So, who is doing social media right? Here’s a partial list, courtesy of OnlineMBAPage.com:

1. Google
2. Starbucks
3. Coke
4. Disney
5. Intel
6. Nike
7. Lowe’s
8. H-P
9. Ford
10. Target

…and 40 more!

So, do you visit a lot of corporate social media sites? Which ones? Who do YOU think does it well? Let us know at the MindField Online Facebook page! And have a great weekend!