Does it seem like the Back to School sales are starting earlier and earlier each year? Apparently, you’re not imagining it, according to Ad Age magazine.
Instead of merely waiting until August and then hoping that shoppers spend a lot of money at once, stores are having sales now to sell certain items in June and July with the idea that they’ll come back in August and spend some more, most likely on apparel. Ad Age
The phenomenon has a name: “Back to School Creep.” Sort of like how the stores start putting out their Christmas displays the week before Halloween! I didn’t know this, but Back to School is the second biggest retail time of the year, second only to Christmas, and accounts for $84 billion in sales.
When I was a kid, I had an odd mindset during the summer: gradually increasing dread. I saw the summer as a long weekend. The piece of June left after school let out was Friday night. July was Saturday. And August was Sunday, when I could really feel the last of the sand leaving the hourglass before school started again. (PS…I HATED school.) And those obnoxious Back to School sales at the mall didn’t help my mood at all! But at least they waited until August. Today’s kids have it rough!
How about you? How much do you spend on Back to School? How soon do you start shopping? Do you think the retailers start pushing it too early? Let us know over at the MindField Online Facebook page. And have a great weekend!