These brands, that is. Face it, even in the best of times, things change, and brands die. And these are hardly the best of times. So analysts are looking into their crystal balls to see who is on their way out.
Each year, 24/7 Wall St. identifies 10 important American brands that we predict will disappear within a year. This year’s list reflects the brutally competitive nature of certain industries and the reason why companies cannot afford to fall behind in efficiency, innovation or financing. 24/7 Wall St.com
Companies get hurt by bad management, big losses, a shrinking market…the list goes on and on. So who is on deathwatch for 2012?
- Research In Motion: the BlackBerry guys. No shocker.
- Pacific Sunwear: ran out of dough
- Avon: fierce competition, bad management
- MetroPCS: Wireless carrier I have never heard of!
- Oakland Raiders: will be around, but probably NOT around Oakland!
- Salon.com: one of those websites everybody talks about but few visit.
- Suzuki: getting pushed out of small, cheap car market by Hyundai
- Current TV: see Salon.com
- Talbot’s: hurt by recession, competition from Ann Taylor and Limited
- American Airlines: rash of mergers in the airline biz, and AA got left behind.
There are several on this list you probably don’t care about. But please don’t tell my wife about Talbot’s! And I’m not sure if it’s still America without Avon!
What do you think? Will you miss any of these brands? Let us know. And have a great weekend!