Half of consumers with mobile phones view their device as a holiday shopping resource for product and sale information, coupons, product reviews, and store information, a new survey finds. And 32% believe their mobile phone is helpful for buying products. Internet Retailer
The stats say that one-third of us have already begun our holiday shopping, and 54% are going to start any minute, here at the beginning of November. Nothing new there. What IS new is the number of us getting more and more comfortable doing our holiday shopping on our mobile devices. In fact:
- 70% of consumers who use mobile devices for information and guidance on gift buying say they are likely to consider spending $20 or more on items such as toys, games and electronics via their phones.
- 40% feel comfortable spending $50 or more on a single holiday gift item using their mobile device.
Consumers at this time of year are on a mission – they have a list and they are ready to buy! So I guess it makes sense that some of the neat-o functions you play with on your phone at other times of the year now suddenly become vital tools in your holiday shopping – locating, researching, comparing and, of course, downloading coupons!
How about you? Will you be using your mobile device as you do combat this holiday season? Let us know!
6 thoughts on “Holiday Shopping Goes Mobile!”
Unfortunately, I don’t have a Smartphone yet, so I won’t be using my phone during this holiday season 🙁
maybe Santa will bring you one (if you’re good!)
I’ll be using my phone for mobile coupons but not brave enough to use it to make purchases. I don’t want to do mobile banking yet…….
it takes time to get comfortable, for sure
I purchased all but 1 gift for Christmas on Saturday 11/5. Found everything I wanted all online & all from one source! It felt so nice to know the holiday shopping was pretty much done at the first part of November. I used my smart phone for research & creating my list. Made the actual purchase using our tablet computer.
interesting! thanks for the report carlie!
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