No Escape from Ads?

Watching TV, it seems like there is a commercial every 5 minutes. On your PC, it’s hard to escape the pop-ups. By comparison, your mobile device is sort of an escape from Ad-madness – but maybe not for long.

According on an advertising exec quoted in a recent article in Adweek, advertisers know that:

There are over three times the number of mobile subscribers as there are TV subscribers, he said. Globally, it’s the most adopted technology and media channel in history. The engagement rates are higher. And inventory, thanks to 24-hour access to users, is unmatched.

Engagement rates means that, unlike the TV that blasts ads at you without your consent, online you choose to Click Here, meaning you are interested in the product on some level.

So, far, mobile ad spending is a drop in the bucket compared to TV, but a lot of advertising geniuses expect that to change. The question is, how will you feel when there’s just as much advertising on your mobile as there is on TV and PC? Let us know!

*  BTW, the art department spent literally minutes on the opening picture!

6 thoughts on “No Escape from Ads?”

  1. it will be interesting if the price for cell service will go down if we start receiving advertising. The only ads I see so far are the scrolling ads at the bottom of the screen when I play free apps. The ads go away if you purchase the full version of these apps but they aren’t really annoying so not enough reason to purchase the product at this time.

  2. “it will be interesting if the price for cell service will go down if we start receiving advertising.” …. intriguing, but I wouldn’t hold my breath. thanks!

  3. If the add stays only at the top or bottom of the screen, I fee,l by all means, advertise! if it starts getting in my way (meaning if it gets bigger than what im trying to look at), thats when I will start getting annoyed! Unless that is going to happen, advertise away! But please keep the advertisements fairly kid friendly!

  4. The final straw for me to toss my iPhone in the garbage will be the advent of ads on it. I will probably be one of the absolute few, but i hate cell phones already and carry it only because everyone expects it of me. But personally, if ads start streaming to my phone, ill toss it in the garbage faster than rotten ham sandwich.

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